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Love over gold

March 28, 2011   |   Posted by Shaun McCarthy

Tags: athletes, carbon, sponsors

The energy efficiency medal table? It is a great privilege to be Chair of CSL. I see all aspects of sustainability for the Games and meet everybody involved with the agenda. This is quite a unique perspective and gets me involved with many different government bodies, NGOs, political leaders and more. This has been a steep learning curve for me as I come from a mostly corporate background and I have had to learn several new cultures and ways of working over the past four years. It is always good to return to my roots and meet with LOCOG’s commercial partners to understand what they are doing. It must be a bit like doing a job in a second language that you speak fluently and then returning home to converse in your mother tongue. I met recently with Coca-Cola to understand what they are doing to reduce the carbon footprint of their product and operation, including their plans for recycling and HFC free cooling. This is the first time they have invested substantial resources into using their brand value and sponsorship of the Games to really push sustainability hard and it is very impressive. The project that most intrigued me …