July 28, 2012 | Posted by Shaun McCarthy
Tags: IOC, LOCOG, merchandise, NGOs, sponsors
My team have been out on the streets of East London interviewing anti-corporate protestors coming together in a combined “Day of action” to use the London 2012 Games as a platform for their campaigns. After last night’s Danny Boyle extravaganza the nation is feeling incredibly positive about the Games but there remains a significant minority of people who are concerned about the role of corporate sponsorship related to the Games. Over the seven years I have been chair of the Commission I have met a wide variety of people from NGOs and also most of the corporate sponsors to talk about issues related to the sustainability of the Games and its legacy. Most of these relationships have been constructive and I think we have been helpful in providing neutral, unbiased assurance and fact based analysis of the issues within our scope of responsibility. Sir David Higgins once referred to the Commission as “the single source of the truth about sustainability and London 2012”. We have tried to live up to this challenge at all times. However, there have been exceptions. Some corporations are inclined to demonstrate ultra-defensive behaviour and reach for their lawyers as a first reaction to any inconvenient …